7 Questions to Ask Your Estate Agent When Your House Isn't Selling

1. Who Have You Sent Our Brochure Out To?

First off, ask your agent about the buyers they’ve targeted. Who’s seen your property brochure? How many potential buyers specifically requested your details? It’s also worth knowing how many brochures were printed and how many are left. Sometimes, agents cut costs by printing from the office printer when they run out. That’s not exactly professional!

2. Can You Show Me Our Rightmove Performance Report and Your Analysis?

Most agents can provide a Rightmove Performance Report these days. But can they analyse it for you? If they can’t, send it our way! We’ll break it down and tell you what you need to know.

3. Can You Change Our Main Image and Test the Results?

If your online activity is low, consider changing your main house shot. This can make a difference, but it’s only useful if you can measure the results. If the new image doesn’t improve your statistics, try another one. Keep experimenting until you find a click-through rate that works. Sometimes, a fresh image can temporarily boost your stats, so change it regularly to keep things fresh.

4. What Did Our Viewers Buy?

This is a fantastic question! Your agent should keep in touch with viewers to find out what they eventually purchased. This information can help you understand the types of buyers interested in your home. For instance, if they bought a completely different style of property, your marketing might be targeting the wrong market. If they bought something similar, you’ll need to step up your game. Don’t hesitate to nudge your agent for this information!

5. What’s Happening with Comparable Properties?

Ask your agent about other properties in your area. Who’s getting viewings, and who isn’t? Which houses have had price reductions, and did that make a difference? It’s also important to know which properties are under offer, how long they’ve been on the market, and at what price. If you’re not getting viewings while others are, it’s time to ask why!

6. How Do You Think Our Marketing Can Be Improved?

Request a marketing review from your agent. Take a good look at your brochure, photography, and online advert. Identify areas that need improvement and ensure these changes are made. A fresh perspective can do wonders!

7. Why Hasn’t Our House Sold – Other Than the Price?

I often ask agents this question and listen to their responses. The truth is, there are usually several reasons why a house hasn’t sold, and it’s often not just about the asking price. Ask your agent for constructive feedback on how to attract more viewers. Make sure they feel comfortable being honest with you. If they can’t provide any insights, give us a call, and we’ll help you out!

If you’re still unsure why your property hasn’t sold yet, you need us!

Why Choose Us?

We know the questions to ask to get the best from your estate agent. Our goal is to empower you with expert, independent guidance. We want to ensure you achieve the best possible price and a quicker sale.

So, get in touch and be amazed at how we can help you navigate this process. Your stress-free home selling experience starts here!