Mastering the Art of Setting the Right Price from Day One

1 in 2 homes never sell.....

Only 53.5% of properties that come onto the market actually go on to exchange and complete. The rest? Withdrawn. Dreams parked. Plans paused.

Miss the first 12 weeks and your odds collapse.....

If your home has not sold by Week 12, your chances of selling drop to just 14.5%.

The first 25 days decide everything....

Agree a sale within 25 days and you have a 94% chance of reaching exchange and completion. Take 100 days or more to secure a buyer and that falls to 56%.

Over 25 years, UK homes sell within 0.9% to 1.3% of their final asking price....

Not 5%. Not 10%. Around 1%.

The market nearly always corrects fantasy.

Price reductions are a red flag....

Homes that are priced right from day one, and never need a reduction, are 135% more likely to sell.

They sell in a third of the time.

And they are half as likely to fall through.

Now here is the part most sellers do not want to hear.

A realistic launch price protects your equity and your move.

An inflated asking price quietly destroys both.